There’s a lot of planning that goes into any construction project, a statement to which Vance County Director of Tourism Pam Hester will attest. But in the case of a possible convention center complex that is in the works for the area, it’s a matter of turning a vision into reality.
Hester was John C. Rose’s guest on Wednesday’s Town Talk and she shared some initial ideas about how acreage just off Parham Road could be transformed into a spot that locals – and visitors – can enjoy. The property is owned by the Vance County Department of Tourism.
“Hopefully, this will be the catalyst for change,” Hester said, in an interview recorded earlier and aired Wednesday. A healthy economic environment is one that has a mixture of businesses, large and small. This convention center and the focus on increased tourism, she said, can be an economic driver.
Initial plans show a 27,000 square foot convention center, which Hester said would be included in the first phase of the three-phase project. “It’s in the conceptual stage right now, (and) we’ve got to go back for some tweaks.” The size could increase to about 30,000 square feet, with a main room that can accommodate 500 for dinner, but as many as 1,000 for trainings and other types of meetings. The main room can be divided into three separate meeting spots, each with its own separate entrance, so Hester said each smaller room could house a different event at the same time.
The Tourism office will be located there, too, which will allow staff to oversee facility usage and rentals – anything from boat and car shows to corporate training events, weddings and sports camps.
“It’s more than just a convention center,” she explained. “It’s more like a community/convention/welcome center.”
The second phase would include addition of a hotel, which is important for tourism in a couple of different ways: Visitors need a place to stay when they attend events in the area, and tourism programs are funded by the 6 percent occupancy tax that hotels and motels generate.
“That would open up a world of opportunities for us,” Hester said of the additional space for visitors to stay. Add a restaurant and the complex becomes more attractive for groups looking to hold events there.
Although Vance County has 319 fewer available hotel rooms, Hester said the county enjoys the highest occupancy tax rate ever. “That six percent that hotels collect is up significantly – it’s much higher than it’s ever been,” she said.
The project’s third phase would be addition of a greenway or walkway to connect with other parts of the city. And there will be a handicap-accessible children’s playground, she added, as well as a place to walk dogs and even a charging station for electric cars.
Like all projects, area officials have been discussing possible timelines for construction and completion.
“I would like to see it start tomorrow,” Hester said, “but that’s not realistic.” More than likely, getting the project underway in 2025 is more realistic.
In the meantime, planning continues and ideas keep percolating among tourism staff, its governing board and the county commissioners. Hester said she is hopeful to get some grant funding as well as developing a plan for corporate sponsorships.
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