Visit North Carolina announced that domestic visitors to and within Granville spent $47.08 million in 2016, a 3% increase from 2015.
“We are excited to hear that Granville has made a 3% increase in the last two years due to collaborations with area hotels, retail shops, restaurants, farms, parks and recreation, and events to promote our area as a destination for many travelers.” said Angela Allen, Granville TDA Director.
Tourism impact highlights for 2016:
Gov. Roy Cooper announced in May that visitors to North Carolina set a record for spending in 2016. The $22.9 billion in total spending represented an increase of 4.4 percent from 2015.
These statistics are from the “Economic Impact of Travel on North Carolina Counties 2016,” which can be accessed at partners.visitnc.com/economic-impact-studies. The study was prepared for Visit North Carolina by the U.S. Travel Association.
“All eight economic development regions of the state had spending growth of 3 percent or more, and 96 percent of the state’s counties saw direct tourism employment growth from 2015 to 2016,” said Wit Tuttell, executive director of Visit North Carolina. “Tourism continues to be major driver of economic development across North Carolina, which is the sixth most-visited state in the country.”
Statewide highlights include: