Granville County sees 3% Boost in Tourism Spending

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Visit North Carolina announced that domestic visitors to and within Granville spent $47.08 million in 2016, a 3% increase from 2015.

“We are excited to hear that Granville has made a 3% increase in the last two years due to collaborations with area hotels, retail shops, restaurants, farms, parks and recreation, and events to promote our area as a destination for many travelers.” said Angela Allen, Granville TDA Director.

Tourism impact highlights for 2016:

  • Total payroll generated by the tourism industry in Granville was $6.02 million.
  • State tax revenue generated in Granville totaled $2.81 million through state sales and excise taxes, and taxes on personal and corporate income. About $1.33 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

Gov. Roy Cooper announced in May that visitors to North Carolina set a record for spending in 2016. The $22.9 billion in total spending represented an increase of 4.4 percent from 2015.

These statistics are from the “Economic Impact of Travel on North Carolina Counties 2016,” which can be accessed at partners.visitnc.com/economic-impact-studies. The study was prepared for Visit North Carolina by the U.S. Travel Association.

“All eight economic development regions of the state had spending growth of 3 percent or more, and 96 percent of the state’s counties saw direct tourism employment growth from 2015 to 2016,” said Wit Tuttell, executive director of Visit North Carolina. “Tourism continues to be major driver of economic development across North Carolina, which is the sixth most-visited state in the country.”

Statewide highlights include:

  • State tax receipts as a result of visitor spending rose 5.1 percent to nearly $1.2 billion in 2016.
  • Visitors spend more than $62 million per day in North Carolina. That spending adds more than $5.1 million per day to state and local tax revenues (about $3.2 million in state taxes and $1.9 million in local taxes).
  • The travel and tourism industry directly employees more than 219,000 North Carolinians.
  • Each North Carolina household saves $497 in state and local taxes as a direct result of visitor spending in the state.

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