Established and budding entrepreneurs, representatives of area businesses and non-profit organizations, and a group of Warren County High School students received inspiration as well as practical advice for using technology in marketing during the Small Business Summit, held at the Warren County Armory Civic Center in Warrenton on April 6.
The summit was the fifth such free event organized by the VGCC Small Business Center, in partnership with the Chamber of Commerce of Warren County, the Warren County Economic Development Commission and the Lake Gaston Regional Chamber of Commerce & Visitors Center.
This year’s event was entitled “Driving Your Business: Staying Ahead of the Curves.” The keynote speaker was Tammy Crowley-Deloatch, a nationally certified personal trainer and president of New Day Fitness in Roanoke Rapids. Her presentation was called “Put Your Dreams to the Test” and was based in part on a book with a similar title by John Maxwell.
“Most people have dreams, but they have no idea about how to achieve their dreams,” Crowley-Deloatch told the audience. Her “test” involved ten questions that each entrepreneur needs to ask in order to succeed, such as “the passion question,” which asks if the dream is compelling the dreamer to follow it. She encouraged small business owners to be responsible “dream-builders,” not merely “fantasizers.”
Crowley-Deloatch advised her audience that “we’re going to fail more than we succeed, but we only learn through failures.” She said that over her 33 years as a small business owner, “I had some growing pains but they made me stronger. It’s been a long journey but I wouldn’t trade it for anything.” She concluded, “I can’t wait to see what each of you do with your dream.”
The opening session of the Small Business Summit was called “Google – Get Your Business on the Map” and was led by Craig Hahn, executive director of the Chamber of Commerce of Warren County. “Google is by far the largest search engine,” Hahn said. “It’s how people find everything.” He said small businesses need to learn how to use their Google search results to bring in customers by inputting information that is up-to-date. Hahn took participants through the steps of “verifying” their listings on Google and using a free tool called “Google My Business,” which is for businesses or organizations that make in-person contact with customers.
The two other sessions at the summit were led by Chisa Pennix-Brown, CEO of Lady Bizness, based in Greensboro. Pennix-Brown teaches small business courses at community colleges across the state.
In the first seminar, “Business Apps Made Easy” (1-3 p.m.), Pennix-Brown taught participants how they can save time and money using mobile apps. She gave her audience examples of apps, almost all of which are free or have free versions, that businesses can use for graphic design, newsletters, press releases, videos, meetings and social media postings. Her second seminar was called “Facebook Made Easy.” Pennix-Brown gave the participants a step-by-step guide to creating a business page on Facebook and how to use the page to engage customers. One of the latest tools that businesses can use, she said, is “Facebook Live” video streaming. She encouraged entrepreneurs to understand their own brands. “Ask yourself, what distinguishes you from other businesses like you?” Pennix-Brown advised. She said entrepreneurs need to “sell” their own personality as part of branding. “If you have succeeded, it’s because of something in particular about you, not just your products,” she said.
CenturyLink was the summit’s presenting sponsor. Other sponsors were Halifax Electric Membership Corporation, The Warren Record, The Lake Gaston Gazette-Observer, WIZS 1450 AM, The Daily Dispatch and WARR 1520 AM.
For more information about the services provided by the VGCC Small Business Center, call Director Tanya Weary at (252) 738-3240 or e-mail her at smallbusiness@vgcc.edu.
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