Visitors to Warren County spent $63.01 million in 2021, an increase of 27 percent from 2020. The data comes from an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina.
In 2021, visitor spending in Warren County grew 68 percent from spend pre-pandemic spending levels; prior to the COVID-19 pandemic, the county saw $31 million spent in 2019, when Warren County had the highest growth from pre-pandemic levels than any other county in the state.
Visitor spending includes lodging (including second home spending), food and beverage, recreation, retail, and transport.
“Our residents and businesses know that Warren County is a special place; visitors have recognized this for years as well,” said Charla Duncan, director of Warren County Community & Economic Development. “Warren County’s travel and visitor industry has been able to demonstrate continued resilience, and even come out in a better position than we were before our COVID challenges.”
Duncan said Warren County’s natural and cultural assets continue to draw visitors to the county. They are a “stable, safe and desirable resource for visitors,” she added.
In both 2019 and 2020, Warren County was recognized for topping the state in visitor spending growth from the previous years.
Visitor impact highlights for 2021
- The travel and tourism industry directly employees more than 232 people in Warren County.
- Total payroll generated by the tourism industry in Warren County was $10.8 million.
- Visitor spending totals $3.5 million to the tax base in Warren County.
“Our existing businesses are continuing to see a positive impact from our tourism draw, and we hope that potential businesses can look at this growth and see the value of operating in Warren County as well,” Duncan noted.
These statistics come from the “Economic Impact of Travel on North Carolina Counties 2021,” which can be accessed at partners.visitnc.com/economic-impact-studies. The study was prepared for Visit North Carolina by Tourism Economics in collaboration with the U.S. Travel Association.
Statewide, visitor spending in 2021 rebounded by 44.9 percent to reach $28.9 billion. Following the devastating pandemic-related losses of the 2020, the total fell just short of the record $29.22 spent in 2019. Direct tourism employment increased 10.5 percent to 197,500.
“These findings are something that everyone in North Carolina can celebrate,” said Visit NC Director Wit Tuttell. “They’re a testament to the resilience of our businesses and our residents, and to the enduring appeal of destinations that include everything a traveler might want. The economic well-being of the state and all its communities rises with the pleasures travelers find in the natural beauty of our public spaces, our culinary traditions and innovation, our remarkable towns and our spirited cities. North Carolina can claim it all.”
