The Vance-Granville Community College Small Business Center, in partnership with the Henderson-Vance Downtown Development Commission, is inviting local businesses to plan ahead for success in the upcoming holiday season.
A free workshop, entitled “Maximizing Sales During the Holidays,” will be held at the Henderson-Vance Chamber of Commerce (414 S. Garnett Street, Henderson) on Wednesday, Oct. 26, from 8-10 a.m.
Mike McConchie of Creedmoor will serve as the instructor. The owner of M&M Consultants, Inc., McConchie is a Certified Business Coach and a Senior Business Consultant. He has over 36 years of retail management experience and is the past president of the Granville County Chamber of Commerce.
Topics for the workshop will include: the importance of different time periods, including November as a whole, Thanksgiving weekend in particular, and the week between Christmas and New Year’s Day; merchandising; pricing; staffing; marketing; how to capture customer information for use throughout the year and its relation to target marketing; decorating a store front; why holiday selling is different than the rest of the year; why gift cards are so important; and overcoming sold-out situations.
Breakfast will be provided at no charge to attendees who register in advance by Oct. 20.
Registration can be completed online at www.vgcc.edu/schedules/small-business-center.
For more information, contact Tanya Weary, director of the Small Business Center, at (252) 738-3240 or smallbusiness@vgcc.edu.