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Aarika Sandlin, public information officer (PIO) for Vance County Schools, was on Wednesday’s edition of WIZS’ Town Talk to discuss both her new role and the future of the local public school system.
Sandlin, who received her undergraduate degree from Mars Hill University and graduate degree from East Tennessee State University, believes her studies in journalism, corporate communications, public relations and education, along with her 16 years of work experience in education, will serve her well in her new position.
Pictured: Aarika Sandlin, public information officer (PIO) for Vance County Schools.
Of her time in the education field, Sandlin spent 11 years as a classroom teacher and five years as a high school test coordinator.
Taking the reins from long-serving VCS PIO Terri Hedrick, who retired in July with 21-years in the school system, Sandlin said one of her first tasks is to determine what has been working and what may need to be tweaked moving forward.
“We are looking at ways things have been, deciding what went well and then looking at things that we need to take down a different path,” said Sandlin.
One area of focus, according to Sandlin, includes getting more parents on-board with social media channels as a means of conveying information in a fast, effective manner.
In addition to Vance County Schools’ website and social media outlets, Sandlin explained that each school now has its own social media account that is managed by the principal or the principal’s designee.
It is beneficial for parents to follow both their child’s individual school account and Vance County Schools’ accounts to ensure updated information, said Sandlin.
Sandlin’s primary job is to “make sure the community, the parents, the staff and the teachers are aware of what’s going on in Vance County Schools, sharing the positive things and showcasing our students for the great things they are doing.”
To accomplish this, Sandlin must be on-the-go frequently. “I’m in my office very little,” she said with a laugh. “I’m in the schools. I’m meeting with community members and organizations such as the Chamber of Commerce to share what’s going on and to get them to partner with us.”
To hear the interview with Sandlin in its entirety, please click the play button below. Listen live to WIZS’ Town Talk Monday-Friday at 11 a.m. on 1450AM, 100.1 FM or online at www.wizs.com.