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Granville County sees 3% Boost in Tourism Spending

Visit North Carolina announced that domestic visitors to and within Granville spent $47.08 million in 2016, a 3% increase from 2015.

“We are excited to hear that Granville has made a 3% increase in the last two years due to collaborations with area hotels, retail shops, restaurants, farms, parks and recreation, and events to promote our area as a destination for many travelers.” said Angela Allen, Granville TDA Director.

Tourism impact highlights for 2016:

  • Total payroll generated by the tourism industry in Granville was $6.02 million.
  • State tax revenue generated in Granville totaled $2.81 million through state sales and excise taxes, and taxes on personal and corporate income. About $1.33 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

Gov. Roy Cooper announced in May that visitors to North Carolina set a record for spending in 2016. The $22.9 billion in total spending represented an increase of 4.4 percent from 2015.

These statistics are from the “Economic Impact of Travel on North Carolina Counties 2016,” which can be accessed at partners.visitnc.com/economic-impact-studies. The study was prepared for Visit North Carolina by the U.S. Travel Association.

“All eight economic development regions of the state had spending growth of 3 percent or more, and 96 percent of the state’s counties saw direct tourism employment growth from 2015 to 2016,” said Wit Tuttell, executive director of Visit North Carolina. “Tourism continues to be major driver of economic development across North Carolina, which is the sixth most-visited state in the country.”

Statewide highlights include:

  • State tax receipts as a result of visitor spending rose 5.1 percent to nearly $1.2 billion in 2016.

 

  • Visitors spend more than $62 million per day in North Carolina. That spending adds more than $5.1 million per day to state and local tax revenues (about $3.2 million in state taxes and $1.9 million in local taxes).

 

  • The travel and tourism industry directly employees more than 219,000 North Carolinians.

 

  • Each North Carolina household saves $497 in state and local taxes as a direct result of visitor spending in the state.

TRAC in Granville County Region – WIZS Live Broadcast

Thursday May 18th from 10 am to 2 pm, tourism-related businesses in Granville County and the surrounding region will have an opportunity to work with Visit North Carolina staff to learn about its research, development and marketing services, and discuss best practices in reaching travelers, the media and increasing tourism visitation and spending. Visit North Carolina’s Tourism Resource Assistance Center (TRAC), a community-based training program designed to help small tourism-related businesses, will be held at Cedar Creek Gallery located on 1150 Fleming Road in Creedmoor.  The gallery offers for sale the work of over 200 of America’s most accomplished craftspeople in a unique, relaxing atmosphere.  For more information about the gallery, log onto www.cedarcreekgallery.com.  The event will also feature the Baton Rouge Cuisine Food Truck providing authentic, fresh Cajun & Soul food for sale.

Log onto https://www.brcuisine.com/ for menu.

There is no charge to attend TRAC, no reservation is required, and there are no PowerPoint presentations. This is a come-when-you-can/stay-as-long-as-you’d-like event opportunity for all tourism-related businesses to meet one-on-one with program managers to discuss better ways to promote their property or event. TRAC brings Visit North Carolina’s program managers to local communities to discuss the nuts and bolts of working with the organization. This invaluable program is designed to help tourism-related businesses engage more fully with programs offered by Visit North Carolina and its partners.

WIZS will broadcast live from the event from 10:00 a.m. until 2:00 p.m. for interested citizens and business owners that may not have the opportunity to attend.

Representatives from the EDPNC’s BLNC, N.C. Dept. of Commerce, N.C. Dept. of Natural & Cultural Resources, GotToBe NC Agri-Tourism and NC GreenTravel will also be on hand to discuss services they can provide businesses, including strategic planning, assisting with identifying funding sources and serving as liaisons with other local, state and federal agencies. For additional information on this session or to learn more about scheduling a TRAC visit to your community, contact André Nabors at (919) 447-7771.

In addition, Angela Allen, Tourism Director for Granville County will also be in attendance to share with restaurants, retail stores, events and attractions on how she can help drive visitors to Granville and their businesses.  Please feel free to contact her at 919-693-6125 or log onto www.visitgranvillenc.com .