New York City’s Times Square has that iconic glittery orb. Raleigh has a giant acorn. Shoot, Mt. Olive has a giant pickle covered in lights. But this New Year’s Eve, families can head out to Satterwhite Point to witness a first: a giant blue catfish drop to usher in 2025.

It’s all part of a plan by Vance County Tourism and other partners, most recently the Vance County Board of Commissioners, who signed off on the event at their regular meeting held Aug. 5 meeting.

The idea has been in the works for a few years, said Pam Hester, Vance County tourism director. Hester and fellow tourism staffer Norman Dickerson were guests on TownTalk Wednesday to talk about the impact tourism and visitors had on the local economy in 2023, and to discuss how the county’s attractions affect the bottom line.

Adding another signature event like the New Year’s Eve catfish drop to the county’s calendar, she said, will only increase that economic impact. When families come out to the lake on Dec. 31, they can expect vendors, entertainment, fireworks and more before that big ol’ catfish is lowered from the sky to welcome the New Year.

Why a catfish? Back in 2011, a fisherman snagged a recod-breaking whopper from the lake – a 143-pound blue cat. Now, a local artist is creating another whopper, Hester said.

This one will most likely be hooked – by a crane – and dropped – not reeled in- on New Year’s Eve could be the next “big” thing to bring visitors – and their dollars – to the county.

Last year’s tourism numbers are impressive, and Hester said Vance County garnered $70.2 million in visitor spending. That’s an 8.1 percent increase in 2023 from the previous year, which surpasses both Granville and Franklin counties, but is not quite as much as Warren County, which saw a 10.8 percent jump in 2023 for a whopping $73 million in tourism dollars. Vance County is ranked 15th among the state’s 100 counties in terms of growth rate with that 8.1 percent; Warren (10.8 percent) and Franklin (10.6 percent) are ranked fourth and fifth, respectively.

Booked hotel rooms generate an occupancy tax that goes to county coffers. That money, along with sales tax that comes from restaurants and other retailers, creates revenue for the county – in 2023, that figure is the equivalent of $119.76 per resident in tax savings.

“We’re lucky to have McGregor Hall and we’re lucky to have Kerr Lake,” Hester said. “They are our main attractions,” Hester said. In addition to the New Year’s Eve event, there are plans to further capitalize on Kerr Lake by creating an event to celebrate Hispanic Heritage.

Visit https://partners.visitnc.com/economic-impact-studies to find a complete county-by-county breakdown of visitor spending in the state.

Here is a snapshot of the four-county area:

Vance County

Total visitor spending – $70.02 million

Lodging: $15.44 million

Food & Beverage: $23.13 million

Recreation: $9.5 million

Retail: $5.93 million

Transport: $16.02 million

Granville County

Total visitor spending – $60.98 million

Lodging: $13.31 million

Food & Beverage: $20.04 million

Recreation: $9.18 million

Retail: $4.49 million

Transport: $13.96 million

Warren County

Total visitor spending – $73.02 million

Lodging: $18.54 million

Food & Beverage: $21.28 million

Recreation: $10.41 million

Retail: $5.96 million

Transport: $ 16.83 million

Franklin County

Total visitor spending – $42.15 million

Lodging: $8.46 million

Food & Beverage: $14.55 million

Recreation: $5.81 million

Retail: $3.05 million

Transport: $ 10.28 million

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