These days, farmers not only need green thumbs to grow their bountiful fruits and vegetables, but they need to think “outside the garden” to find ways to add income to their enterprise, where profit margins are often tight and weather wreaks havoc adversely affecting the bottom line.
Enter agritourism.
The idea has probably been around longer than the term, but the National Agricultural Law Center defines agritourism as a form of commercial enterprise that links agriculture with tourism for entertainment or educational purposes.
Many small-scale farms welcome visitors to their property for a variety of reasons, ranging from pick-your-own patches – think strawberries, blueberries, blackberries, pumpkins and more – to farm stays and wedding venues to hiking and biking trails. Farmers really are only limited by their imagination – and the time they have to commit to the endeavor.
Vance County Cooperative Extension Technician Wayne Rowland offered a few reminders for anyone toying with the idea of branching out into agritourism:
- Figure out what you want to focus on – it has to be a good fit for the farm and for the people running the farm.
- Know the time commitment – many farmers have regular “day jobs” and do farm chores after work and on the weekend.
Contact the Vance County Cooperative Extension office to learn more about agritourism at https://vance.ces.ncsu.edu/ or call 252.438.8188.
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