The Biden Administration has announced a six-week campaign through the end of the year urging Americans to get their updated COVID-19 vaccine. With winter and holiday gatherings right around the corner, more Americans getting their updated vaccine will help avoid thousands of preventable COVID-19 deaths.
Whether you’re watching a World Cup soccer match or visiting the local health department, expect to be informed – often – about the benefits of getting COVID-19 vaccines and boosters to promote community health. Ad campaigns and public service announcement across multimedia outlets and platforms are going to focus on senior adults and populations hardest hit by COVID-19.
More than 70,000 locations are offering the updated COVID-19 vaccines – the Granville-Vance Public Health has both the Moderna and Pfizer bivalent boosters, which GVPH Director Lisa Harrison said protects against the omicron variant. But this is the time for providers to think outside the box with pop-up clinics and other mobile settings in rural and remote areas.
HHS will continue direct outreach in communities with community partners and messengers to provide easy access to updated COVID-19 vaccines and information on the benefits of vaccination.
The new enforcement guidance ensures nursing homes are offering updated COVID-19 vaccines and timely treatment to their residents and staff, according to the White House press statement. The Centers for Medicare & Medicaid Services (CMS) requires nursing homes to educate their residents on the benefits of lifesaving COVID-19 vaccinations and to offer the vaccines to their residents. CMS will issue guidance today reminding health care providers of this requirement. In its guidance, CMS will make clear that nursing homes with low vaccination rates will be referred to state survey agencies for close scrutiny, and that facilities that do not comply with the requirement to offer and educate on the benefit of lifesaving COVID-19 vaccinations will face enforcement actions, including the need to submit corrective action plans to achieve compliance.
Hundreds of pop-up vaccination clinics to make it even easier for people to get their updated COVID-19 vaccines before the end of the year: National and local organizations, state and local health departments, K-12 school districts and higher education institutions, and pharmacies will continue to host pop-up vaccination clinics in urban and rural communities. Americans can also get vaccinated at ongoing events across the country run by schools, colleges, Historically Black Colleges and Universities, and state, county, research, and health fairs.
The “We Can Do This” public education campaign is airing TV and digital ads during the World Cup, as well as ads focused on reaching adults over 50 for Black, Latino, Asian Americans, Native Hawaiians and Pacific Islanders, American Indian and Alaska Native and rural audiences.
The federal government is putting additional funding behind these efforts, including $350 million for community health centers to expand COVID-19 vaccines through mobile, drive-up, walk-up clinics with community partnerships and $125 million to get older Americans and disabled individuals vaccinated and boosted in vaccination events at senior and community centers, as well as providing transportation to help get individuals to clinics.