Visitors to Vance County spent close to $60 million in 2021, an increase of more than 35 percent from 2020. Vance joins the other 99 counties in the state that have reported a rebound of tourism dollars flowing into the state’s economy in 2021.
According to information from the N.C. Department of Commerce, Vance County ranks 55 in visitor spending for 2021; it rose 10 spots in the rankings over the 2020 figures.
Here’s a breakdown of the numbers:
Visitors spent $59.89 million in 2021, up by $15.83 million from 2020, which represents a 35.9 percent growth rate. The daily tourism contribution for 2021 is $164,182; the 2020 figure is $120,712, which is an increase of $43,470 in categories including lodging, food and beverages, recreation, retail and transportation. Breakdown in millions by category for Vance County:
- LODGING: 2020 – $9.18M; 2021 – $12.69M
- FOOD & BEVERAGE: 2020 – $16.71M; 2021 – $21.17M
- RECREATION: 2020 – $5.12M; 2021 – $7.94M
- RETAIL: 2020 – $4.10M; 2021 – $5.34M
- TRANSPORTATION: 2020 – $8.94M; 2021– $12.76M
Vance County travel/tourism related jobs were 354 in 2020, and 378 in 2021; an increase of 24. Vance County tourism industry payroll generated in 2020 was $11.8 million compared to $13.6 million in 2021; up $1.8 million.
Tourism spending added $1.8 million to the Vance County tax base in 2020 and reached $2.1 million in 2021. Visitors to the county also created State/Local Tax Savings for the residents. In 2020, visitor spending in Vance County saved local residents $85.65 in State/Local taxes. In 2021, visitor spending in Vance County saved local residents $113.01 in State/Local taxes; an increase of $27.36 in savings.
Visit NC Director Wit Tuttell said the state’s numbers paint a rosier economic picture in the aftermath of the COVID-19 pandemic. “These findings are something that everyone in North Carolina can celebrate,” Tuttell said in a press statement. “They’re a testament to the resilience of our businesses and our residents, and to the enduring appeal of destinations that include everything a traveler might want. The economic well-being of the state and all its communities rises with the pleasures travelers find in the natural beauty of our public spaces, our culinary traditions and innovation, our remarkable towns and our spirited cities. North Carolina can claim it all.”
The preliminary outcomes of the annual visitor spending study commissioned by Visit North Carolina reflect the economic impact of tourism on local economies across the state. The study provides preliminary estimates of domestic and international traveler expenditures as well as employment, payroll income, and state and local tax revenues directly generated by these expenditures.
Henderson, Vance County, and Kerr Lake are a traveler’s paradise. Visitors quickly realized they were welcomed outdoors to appreciate nature’s beauty, the calm of the water, and all the fun that can be had while relaxing under a golden sun or watching the stars and moon dancing across the darkened sky. Unmistakably, Kerr Lake is the perfect place to unwind and enjoy a meal outside while listening to the background harmony of nature and waves splashing against the natural sandy shoreline. Kerr Lake is the perfect place to . . . Relax~Relate~Retire!
When visitors are ready for a change of scenery, the area surrounding Kerr Lake offers a variety of activities. Historic Downtown Henderson offers quaint restaurants, a coffee shop, and unique new businesses. McGregor Performing Arts Center presents everything from summer theatre productions to concert tours, National Dance competitions and Broadway shows. Raleigh Road Outdoor Drive-in is the state’s oldest operating drive-in theater. Love a challenging golf course? Grab your golf clubs and head for the beautiful Bermuda greens of Kerr Lake Country Club, open to the public. Southern Classic Cars Museum, open by appointment year-round, showcases antique and classic cars to fit every person’s dreams! Now you can see why #VanceCountyTravelersDiscoverAlot!
For a complete listing of statewide highlights as well as visitation data from all 100 North Carolina counties visit https://partners.visitnc.com/economic-impact-studies. For more information about Henderson, Vance County, and Kerr Lake contact Vance County Tourism at 252.438.2222 or vctourism@vancecounty.org. Online at www.kerrlake-nc.com