RCE Theaters-Marketplace is open for business, and owners Blaine and Janelle Given hope families in the area will fall in love with the movie-going experience all over again. They bought the former Henderson Marketplace last year and, since then, have worked to make sure patrons can enjoy a movie in a place where cleanliness is key.
Opening a movie theater in the middle of a pandemic may not have been ideal timing, but Blaine Given told Trey Snide during Wednesday’s show on WIZS “The Local Skinny” that interior updates, lower ticket prices and a strict attention to wiping down surfaces between seatings all contribute to an enjoyable, safe place to visit.
Blaine and Janelle Given breathed new life into the area’s only multi-screen movie complex, which opened in 1991. RCE Marketplace joins their other two theaters in Roanoke Rapids and Elizabeth City, which faced closure before they took ownership.
They bought the Roanoke Rapids theater in 2013, the Elizabeth City theater two years later, then learned that the Marketplace was for sale last year – just as the nation began to reel from the COVID-19 pandemic. They met with then-owner Dr. Mike Smith and his wife and everybody agreed to make it a win-win for buyers and sellers, as well as for the community. “Our big focus was the people of Henderson and the surrounding area. How we could make sure we kept that facility open and available for families to have a place to come and make memories and spend time together,” Blaine Given said.
Among the upgrades, he noted, is a renovation of, including new seating, in one of the auditoriums. If his prediction holds true, all auditoriums could be equally renovated by the end of 2021.
Just like other businesses when they re-opened during the pandemic, the theater had to build in extra cleaning steps to comply with COVID-19 restrictions. That, Blaine Given said, is one thing they can do to contribute to the effort to combat the virus.
“We have the opportunity in the movie theater to do it on a bigger level,” he said. All high-touch surfaces, including seats, get wiped down between every show. In addition, the seats get an extra solution sprayed on them at the end of each evening. The air systems are monitored to make sure everything’s running properly and Given said they installed hand-sanitizing stations “all over the theater” for patrons’ use. “We are just trying to make sure that people are not concerned about the cleanliness (of the theater) or the risk of coming to the movie theater is any greater than it would be anywhere else, he added.
He and wife Janelle, president of RCE Theaters, want other families to have the same love of going to the movies as they have, “where families come to make memories,” Blaine said. So, they have lowered ticket prices to make the experience more affordable. “We want families to walk through the door and be entertained together,” he said.