Granville Tourism Director Angela Allen has completed a three-year program to become officially designated as a travel marketing professional from the Southeast Tourism Society Marketing College.
Allen was among about 60 other tourism professionals recognized for completion of the program recently at the STS Connections Conference in Spartanburg, SC.
Allen has been in her role as tourism director since April 2015. She is responsible for administrative and marketing work in the promotion of travel and tourism in the county. In 2017, Allen was named a “Rising Star” in the tourism industry when she received Visit NC’s Destination Marketing Award for bringing statewide attention to the county she serves, according to a press release from county public information officer Lynn Allred.
(Left to right) Angie Zok of the Miles Partnership; Monica Smith, President and CEO of the Southeast Tourism Society; Granville County Tourism Director Angela Allen; and Berkeley Young, Provost, Southeast Tourism Society Marketing College.
From seasonal attractions like strawberry picking and Haunt Farms to annual events like the Hot Sauce Contest and Brides on Wheels, Allen is ready to provide information about events and destinations in Granville County.
The STS Marketing College Program provides tools and working knowledge to travel and tourism professionals that can be used to promote destinations, attractions and events. Topics covered in the training include online marketing strategies, effective print publications, research strategies, community engagement, economic impact and budgeting.
As a newly minted travel marketing professional, Allen joins a network of more than 1,200 colleagues from 13 states and the District of Columbia who have completed the program, which was established in 1992.
To learn more about Granville County tourism, visit www.granvillecounty.org.